OUR AUDIENCE

Stars 1-to-1 targets its products and services primarily to the pre-teen and teen market segments within the United States, Canada and Europe. Specific market segments will be targeted based on the star and the status held within each demographic (ie. age, sex, location), successful sales testing will determine the broad-based marketing appeal possibilities that may surface.

 
  Worldwide teen market in 19 languages
  Specific celebrities dictate various market segments
  U.S. teen population will be 34 million strong by 2010
  Fastest-growing age group under 50
  Jupiter Communications expects 70% of U.S. teens to
  be online   by 2003
  An average teen spends 10 hours online per week

 

Four Areas of Stars Concentration

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